Title
Vice President, Corporate Citizenship
Company
ESPN
Bio
A 25-year industry veteran, Martinez oversees all aspects of ESPN’s corporate citizenship initiatives including corporate giving, volunteerism, cause marketing and sustainability. Martinez joined ESPN in 2010, and was promoted to vice president in 2013. In this role, he leads strategic initiatives that enable both greater access to sports and leadership through sports. Additionally, Martinez manages ESPN’s ongoing collaboration and fundraising efforts with The V Foundation, which generates millions of dollars toward cancer research programs each year. Prior to ESPN, Martinez served as executive director, corporate social responsibility for KPMG. He also previously served as president of The Home Depot Foundation, and managed community affairs for both Starbucks and Eddie Bauer. Martinez has received numerous industry awards, including The Cause Marketing Forum’s “Halo Award” twice, the US Chamber’s Award for Corporate Citizenship, and the Association of Cable Communicators’ Beacon Award.