Title Chief Experience Officer, GE Software Company GE Bio Greg Petroff is the Chief Experience Officer at GE Software and General Manager of the User Experience Center of Excellence (UX CoE) for GE. The UX CoE is charged with elevating the quality of digital experiences created by GE for its customers. At GE, Greg is leading efforts to define the human interface to the Industrial Internet, connecting people to machines and systems in meaningful ways. Greg has more than 25 years of industry experience in user-interface, experience and interaction design. Prior to GE, Greg worked at SAP in a variety of design roles, including VP of product management for the design and new applications team, where he was responsible for bridging great user experience with next generation SAP technologies to market faster. He spearheaded the first consumer application and the first application in SAP history that was completed from concept to product in 90 days. While at SAP he also was the design lead for the design services team, where he brought design as a methodology to an engineering led culture. Greg is a prominent industry personality known for his ability to use design skills to solve business problems. He is an accomplished author, speaker and has been a guest lecturer at institutions such as Parsons The New School for Design and UCLA Graduate School of Architecture. He earned his bachelor’s degree in architecture from Cal Poly San Luis Obispo and his master’s in architecture from UCLA.