Title Founder & Chief Executive Officer Company Matter Unlimited Bio Over the past 20 years, Rob has been on the front line of innovation in advertising, digital marketing, and branding. His groundbreaking work for GE’s “Ecomagination” campaign and Obama’s HopeActChange.com site created a new barometer for success in the industry and set the stage for a new form of strategic partnership between agency and client. Prior to founding Matter Unlimited, Rob was founder and CEO of Syrup, which he created in 1998. In 2007, he successfully navigated Syrup through their acquisition by LBi (now Digitas/LBi, part of Publicis). Rob serves as an industry expert for the United Nations Media & Social Impact Summit, Sustainable Brands Conference, the Interactive Advertising Bureau (IAB), AIGA, The Art Director’s Club, The One Club, Hyper Island, NYU and the League of Advertisers, and is often asked to appear as a guest speaker on digital strategy and integrated advertising. He is a certified Shared Value Initiative Affiliate and a mentor for Brazil-based technology accelerator 21212. Rob volunteers as a mentor for global entrepreneurial non-profit organization Endeavor.org and is the board chair for the non-profit Lineage Project.