Title Founder & CEO Company Watchwith Bio Zane founded Watchwith to help TV programmers unlock new revenue from in-program contextual advertising. At Watchwith, he leads a world-class team of product, engineering and ad tech experts with a deep specialization in digital television distribution. Prior to Watchwith, Zane founded the Related Content Database, a Motorola funded Advanced TV software and data services platform. Zane was also founding CEO of MX (acquired by MLB Advanced Media) where he led innovation and development of connected DVD, Blu-ray, and digital distribution products for Hollywood studios and major record labels. An early internet pioneer, Zane directed some of the first webcasts on the internet including Lollapalooza in 1994. Zane is a member of the Television Academy and holds a Master's from Harvard University and a Bachelor's degree from the School of Foreign Service at Georgetown University.