Title Director, Data Science Company Publicis New York Bio Tim Rich is Director of Data Science for Publicis New York, specializing in predictive modeling, economic sociology, and quantifying the un-quantifiable. Central to his work, Tim focuses on the nexus of human behavior and data, thus opening new pathways for insights, practical methods of behavioral change and dynamic intuitive visualizations. When Tim is not trying to predict the future he spends his time walking his dog, collecting vinyl records and building the Internet of things with Arduino.