Marcelino Ford-Livene

Title
General Manager, Global Strategic Alliances
Company
Intel
Bio
Marcelino Ford-Livene is the General Manager of Global Strategic Alliances for Intel’s Diversity and Inclusion Group. In this capacity, he leads the organization charged with designing the framework and strategic plan for identifying and prioritizing win-win strategic alliances, relationships and partnerships with various global industry, government and special interest groups that advance the strategic direction of Intel’s Diversity and Inclusion Initiative. Prior to this role, Ford-Livene was the General Manger of New Channels and Advanced Advertising for Intel Media, where he lead the organization charged with programming, licensing and distributing new format television channels and advertising-supported video-on-demand programming. He was also responsible for advertising sales, advertising operations, audience research and data analytics for Intel Media’s OTT services. He also co-authored patents on TV viewership analytics and advanced advertising behavioral targeting. Prior to Intel, he was a senior member of TV Guide’s corporate development and planning team. He has also held senior positions with the U.S. Federal Communications Commission in Washington, DC. He served as Special Counsel for New Media Policy for Chairman William E. Kennard and as Senior Counsel and Director of Media Strategic Analysis for the FCC’s Office of Strategic Planning under Chairman Michael Powell. Ford-Livene was the Division Chairman of the Interactive Media Division for the American Bar Association’s Forum on the Entertainment and Sports Industries from 2006 to 2013. He also served for eight years on the board of the TV Academy, the organization that awards the prestigious Primetime Emmy for creative excellence in the television industry. He was also the TV Academy’s Board Secretary and a member of its Executive Committee from 2010 to 2013. He is currently the Co-Chairman of the TV Academy’s Diversity Committee and a founding board member of the Digital Diversity Network. Corporate boards that Ford-Livene has served on include Delivery Agent in San Francisco, CA and TRA Global, which was acquired by TiVo. Ford-Livene earned a B.A. in economics from UC San Diego, a J.D./M.B.A. from the University of Illinois and has completed an Executive Leadership Program at Harvard Business School.