Title Founder & Chief Creative Officer Company No, No, No, No, No, Yes Bio Gideon Amichay is an award winning ad man, writer, communication artist, and TEDx speaker. He is the Founder & Chief Creative Officer of No, No, No, No, No, Yes - a creative boutique, focused on innovation in communication & advertising, based in New York City. Amichay is known as the person who put Israel on the world advertising map. For 18 years he was a partner at Shalmor Avnon Amichay Y&R. As Chief Creative Officer, Amichay led the agency to become Israel's market leader in creativity and innovation and the most successful Israeli ad agency worldwide. For over 10 years he was a member of the Worldwide Creative Board of Young & Rubicam. Amichay won hundreds of international awards, among them 19 Cannes Lions, 9 Clios, and more than 20 Effie’s for advertising and innovation in communication. He also won a Special Award from the UN. Among No, No, No, No, No, Yes current clients & projects are DOGTV, PANGO USA, Audi, WV, 9/11 Memorial & Museum, Wikipedia (Israel), Channel 2 NEWS (Israel) and more. Amichay worked with many International brands such as American Express, Mercedes Benz, Hyundai, Orange, Heinz, Frito Lay, Danone, Strauss, Nestea, Stella Artois, Colgate, Teva, Yellow Pages, Getty Images, Aids Task Force, Atzum Task Force on Human Trafficking and more. Amichay is an international lecturer and has spoken and given workshops about innovation, creativity and advertising at some of the most prestigious venues around the world, including: a TED talk at TEDx Jerusalem; a keynote at Cannes Festival Creative Leadership Program; “Think Consumers” by Google, MFA-SVA School of Visual Arts NYC; Miami AD School, IDC Herzliya MBA School, Tel Aviv MBA Business School and more. Amichay started his career as a cartoonist, publishing in the major Israeli newspapers as well as in The New Yorker. His work was displayed in Israel in 2011 at The Holon Design Museum. He graduated from the Bezalel Academy of Arts and Design with honors and earned an Executive MBA from the Berlin School of Creative Leadership. Amichay is the author of "No, No, No, No, No, Yes", a book on innovation and creativity.