Mapping Experiences / Designing Meta Products: merging the physical with the digital

Speaker


Description

Learn how to map and analyze the entire journey of your customers or users across time and space in this eye-opening session with Haig Armen.

Today our roles as human-centered designers include understanding experiences across multiple interconnected channels and touchpoints. How do we address issues and gain insights about this ever-expanding canvas?

Experience maps are a framework for mapping human experience across multiple places, times and interactions. This talk will introduce the experience-mapping framework by presenting a number of principles and case studies.

3 Main Takeaways:

1. Discover guiding principles for designing services and products across time and space.
2. Receive a useful framework for mapping human experience.
3. Learn the best tools to use to create concepts for meaningful contextually-aware services.