The Design Method: Using Process to Hack Design Speaker Description Find out why the idea of being “creative” may be getting in the way of producing good design, and how you can start designing better, more effective work by moving the focus away from the studio/designer—and back to the client. Eric Karjaluoto says biases about creativity are leading designers to bank on inspiration, worship “big ideas,” and treat design as a means of personal expression. Unlike art, he believes design is about discipline and producing sensible, functional, and appropriate work. In this session, Eric will debunk some creative myths, present a better way to produce design, and provide tips on how to make the design process clearer, faster, more valuable, and profitable.
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