Explore a growing trend in the interactive space— apps and services that responsibly encourage behavior change in users—and discover the tools and techniques you can use to create them.

We live in a world where we expect the applications and services we use every day to not only help us do what we want to do, but encourage us to change our behavior in ways that will make us healthier, wealthier, and happier. David Sherwin, an Interaction Design Director at frog, will explore this growing trend in the interactive space, where designers are using techniques drawn from the social sciences to support (or nudge) the choices their users make. You’ll walk away from this session with a new vocabulary and tools you can use to plan, construct, and test design solutions intended to change user behavior in a responsible manner.

3 Main Takeaways:

1. Find out what people mean when they say they are designing for behavior change.
2. Explore the tools and techniques designers are using to design for behavior change.
3. Learn how an interactive designer can responsibly encourage behavior change.