Surviving the zombie apocalypse is possible. In this talk Karen McGrane will explain how: by developing a content strategy that treats all our platforms as if they're equally important.

Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size.

Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints.

We'll have to change our production workflow so we're not just shoveling content from one output to another.

And we'll have to enhance our content management tools and interfaces so they're ready for the future.

3 Main Takeaways:

1. New devices will continue to proliferate. It doesn't matter which ones you think will succeed—there will always be another device, another screen size, another platform.
2. Getting our content onto different devices requires true separation of content from form. This is a turning point for how design and content work together.
3. Examples of what it means to separate content from presentation will help explain how this works.