A/B Testing Increases Your App Retention and Engagement (Repeat)10/04/2017 Objective: Guidance Mobile app engagement and mobile app retention are two distinct but related metrics that are used to measure the success of an application. A/B testing is a powerful tool that measures and tracks user behavior, providing valuable input to developers who want to increase user engagement and retention. This session will dive into A/B testing, its benefits, and best practices. Speaker(s)
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