10/04/2017
1:50 pm - 2:10 pm
Hyatt Regency Ballroom R

Objective: Guidance
Audience Level: Student/Early Career
Session Type: Presentation

An understanding of entrepreneurship and innovation can enable exciting career opportunities for engineers and scientists. In both start-ups and established companies, to succeed, a clever technology must solve an unmet need. This presentation covers topics including useful innovation, disruptive innovation, jobs to be done, brainstorming and persistence, and understanding markets.

Speaker(s)