Customizing the Customer Experience: Real-Time Personalized Offers and Recommendations10/04/2017 Objective: Guidance Mining and acting on insights from user behaviors helps online retailers and other e-commerce sites compete in a changing industry landscape. In this talk, we will present a case study on building a system that learns from users current and past activities on a retail site and uses that information to select personalized offers that are likely to align with each users personal preferences. Speaker(s)
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