SQR: Balancing Speed, Quality and Risk in Online Experiments10/06/2017 Objective: Guidance Controlled experimentation is widely adopted to accelerate innovations. However, how fast we innovate is limited by how we run experiments. Most experiments go through a ramp up process where we gradually increase traffic to the new treatment. We have seen huge inefficiency in that process. In this paper, we build up a ramping framework that effectively balances Speed, Quality and Risk (SQR). Speaker(s)
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