Sharing Big Success through your Annual Report

Speaker
, President and CEO, APR, ChappellRoberts


Description
Your annual report plays an important role in telling your success story to your staff, donorsĀ and volunteers as well as corporate and government partners. In this session we will discuss ways to use an annual report as a stewardship, recognition, and marketing piece. We will walk through how the national annual report was developed and share tips on storytelling that you can activate. We will also review current marketing trends as they relate to brand storytelling including digital platforms.