Touch Changes Everything: How I Learned to Stop Worrying and Love the Tablet

Description
Tablet screens are not print pages. Nor are they computer monitors. Those fundamental facts have far-reaching consequences for how we tell stories and craft user experiences on the new generation of touchscreen devices, where the canvas is infinite and readers expect to interact your content. In this session, Mike Haney, former executive editor of Popular Science (which launched with the first iPad on April 4, 2010 and was hailed by Steve Jobs as "king of the hill" among tablet magazines) and one of the creators of the Mag+ publisihing platform, will talk about how designers need to totally reboot their creative instincts to build editorial and creative work that feels truly native to these screens and engages the user, and why touchscreen tablets may just be a designer’s ideal canvas.