100 Men in 100 Days: New Male Mentors

Speaker
, President & CEO, Big Brothers Big Sisters of Northwest Florida
, VP of Programs, Big Brothers Big Sisters of Northwest Florida
, Director of Marketing & Development, Big Brothers Big Sisters of Northwest Florida


Description
We proposed a challenge to local men: Man up and Be a Mentor. This session will share how our agency recruited and matched over 100 men through our "100 Men in 100 Days" integrated advertising campaign.