BIG Branding

Speaker
, President and CEO, APR, ChappellRoberts


Description
Emotion is the heart of every powerful brand. Through BIG Branding, Colleen Chappell will take audiences through how to leverage Big Brothers Big Sisters emotional connection in order to achieve business results. With insights from decades of marketing expertise and the popular book Brandraising, Chappell will provide affiliates with actionable steps to raise awareness, increase volunteers and further fundraising.