Winning Big with Pro Athlete Partnerships

Speaker
, Director of Marketing, Pledge It
, Chief Marketing Officer, Big Brothers Big Sisters of Greater Kansas City


Description
Sports stars and professional athletes hold tremendous influence. How can Big Brothers Big Sisters chapters benefit from enabling and supporting athletes to give back, connect with their community and lead society in a positive way? Our session will examine why professional athletes prefer sports fundraising programs, highlight best practices on how BBBS agencies can leverage relationships with athletes in their community, provide a case study from a BBBS chapter and discuss ways BBBS agencies can use other sports activities to help them fundraise.