Chief Technology OfficerCaesars Entertainment Corp
|Katrina Lane is Senior Vice President and Chief Technology Officer for Caesars Entertainment, Inc. She is responsible for company efforts to create, enhance, and utilize technology to drive business objectives, specifically including Innovation, Gaming, Information Technology, and Internet. She has been recognized by Casino Enterprise Management as a 2010 gaming technology leader, by CIO Magazine as a Premier 100 leader, and was a 2010 CIO 100 winner for Innovation.|
Prior to this role, she was VP of Channel Marketing, where she had responsibility for the company’s multi-channel loyalty marketing and customer communication management (CRM) initiatives, Internet marketing and all company websites, mobile marketing, e-care, customer analytics, media planning and teleservices/ call centers. She was also business lead for multiple enterprise scale technology projects.
Katrina has over 17 years of experience in technology and marketing including CRM, online, and direct marketing, in a range of B-to-C businesses. Before joining Caesars in March 2004, Katrina was SVP Marketing at After Hours Formalwear, a division of May Company. She worked in retail, banking, and online marketing for 7 years at McKinsey & Company, and was co-leader of its Customer Relationship Marketing Practice. She has a B.S. in Physics from Stanford University, and an M.S. and Ph.D. in Experimental Physics from Cornell University.