Dom has studied Nursing, Occupational Health and Safety and Clinical
Trials Research at University and is a highly experienced healthcare
professional having worked extensively in both public hospitals and private
Dom has written and presented
international webinars on Social Media in Clinical Trials, presented at both
the ARCS (16/17) and the NSANS (17) Annual Scientific Meetings. He has led the
development of Genesis Research Services from a small clinical trials practice
into a multi-service company that manages trial recruitment services, a
research network of investigators, a registry of over 12 thousand trial participants
and obtained Quality Management Accreditation for the business.
With a focus on business development, innovation and sustainability,
Dom’s professional goal is to provide simple plans and modern project
management for clinical research business success.
The Use of Social Media as a Tool for Recruitment
As consumers become increasingly divided in how they engage with
both healthcare and social media, it is apparent clinical research businesses
must quickly adapt their presence online to establish and advance new
participant communities and connect with them in reliable ways.
From a site management perspective, the benefits of social media
in clinical trial recruitment is typified most aptly as a modern means of
identification, engagement and enrolment of a previously under-accessed and
potentially willing population for trial participation.
If managed conscientiously and ethically, introduction of social
media initiatives can be effective across many clinical indications and for
research sites, allows for the formation of a business-orientated vehicle for
prospective accumulation of not only trial participants, but additional studies
and recruitment of additional investigators.
When a digital media initiative such as recruitment via a social
media inclusive system is implemented, sites must prepare accordingly and
ensure commitment to the development, implementation and ongoing maintenance of
an integrated Quality Management System for social media usage.