cell cell Vanessa Ceelen Better by Design Coach, NZTE, Auckland, NZ Vanessa partners with businesses navigating them beyond their building and out into the world of real people with real needs, designing meaningful experiences, brands, services and products. This can take any number of forms from designing organization structures, aligning products and services, crafting meaningful brand stories – all to enable a business to operate effectively in their markets. Through these engagements teams learn creative confidence to drive opportunities to innovate, positively impacting the business. Vanessa brings experience from a number of professions, industries and regions. Commencing her career as a lawyer, she translated her skills to building brands, strategy and innovation.