Working with retailer shopper programs - a new collabration Simon Tebbutt, Apollonation 3.45 - 5.15pm Gain a greater understanding of the customer led shopper programs and the difficulties retailers face, in order to work cooperatively with them in the future. This masterclass will focus on understanding all stakeholders’ needs and priorities and ensure they play an integral role in the business. You will explore case studies of leading customer programs, how they meet shopper needs and why they are important to the retailers. Having an understanding of these difficulties, your business can increase the opportunity to become partners and provide a more holistic approach. Simon has been the Head of Shopper & Retail Strategy at Apollonation for the past two and half years. He is currently working with both brands and retailers to help ensure that activity actually goes infield. In the past Simon has worked on both client and agency sides in the UK with Sainsburys as well as heading up the team on Woolworths at M&C Saatchi and ALDI at BMF.