The Power of the Shelf Edwina Hennigham & Adriana D’Agostino Metiri Mensus Pty Lmt 11.00 - 12.30pm Learn how to maximise your opportunity at the shelf leading to positive gains for your company and the shoppers in store. This Masterclass will focus on the fundamentals of the category and space management philosophy, and how the category management process can assist the integration of strategy with tactics to generate category growth and customer satisfaction. You will be given tools and skills to influence one of the most important touchpoints- 'the shelf' and effect shopper behaviour. Edwina Henningham, Corporate Marketing and Business Manager and Adriana D’Agostino, Senior Consultant, Metiri Mensus Pty Limited Edwina and Adriana both have over 20 years experience in the retail industry, with retailer and manufacturer experience.   They have worked closely with many organisations to establish category management practices,  facilitated business process workshops, building category reviews workshops, selling with space management for business manager sessions and conducted end-user training.