Influence How We Shop Lisa Rees-Allen & Neil Johnson, Kantar Retail 11.00 - 12.30pm Like the 100 metre sprint, all the planning and preparation comes down to how you execute the race…particularly a strong finish to get across the line!   Learn how to take insights to action within the retail environment through leveraging triggers and overcoming barriers. The Masterclass will demonstrate how a comprehensive understanding of shopper behaviour on different missions will enable you to attract shopper attention, engage them with your message and incite them to purchase.   The end result of this Masterclass will give you the key ingredients to run more effective shopper marketing activities that deliver to shoppers needs at the point of purchase. This Masterclass will be run by: Lisa Rees-Allen, Director of Consulting Lisa has real passion for shopper and understands how to bring to life Category strategies with retailers.  With almost 15 years consultancy experience built from a strong foundation of working with some of the world’s leading company is senior positions in Marketing and Category at Unilever and SAB Miller. Neil Johnson, Director of Consulting Neil provides a rare insight into Retailers and has rich understanding of global and local trends that will affect the shopper today and in the future. A strong consulting background across a wide range of industries from Fresh to Consumer Electronics to Online commerce, Neil leverages his past experience at Walkers, Lion Nation, Kimberly Clark and Paramount Pictures.