Futurebuy is GfK’s global annual omnichannel shopping behaviour study which compares Australian shopping behaviour to that of other markets.

The 2014 data only became available in August, so you will be one of the first to access the very latest cross-channel and cross-category omnichannel shopping behaviour, including main shopping activities, devices used, and barriers to making purchases online or instore.

Attendees will be given an exciting insight into the absolute latest trends in local shopping behaviour and how to address them to maximise returns.

As Head of Shopper Experience & Retail Performance at global consumer research and retail datahouse GfK, Norrelle Goldring specializes in improving shopping experiences by understanding how and why people buy things.

She is a shopper, channel and category specialist with 20 years’ experience in FMCG and retail across manufacturer, retailer and agency roles with companies such as Coca-Cola, Goodman Fielder and Vodafone.

Norrelle is a national thought leader in the Shopper Marketing discipline and has 14 years’ experience in shopper research.