The Shopper Environment - creating an experience as the new bottom-line driver for retailers in the age of the shopper Nicola Mansfield, MashUp 9.15 - 10.45am
Gain an insightful look into what it means to generate memorable shopper experiences and how your business can achieve this to impact your bottom-line.
This workshop will focus building a memorable instore shopper experience as an effective and customer centric way to review all strategic programs, ensure brand, retail and digital touchpoints are engaging and impact shopper loyalty to your business.
This interactive workshop will enable attendees to develop strategies to maximise how zeitgeist influences have changed the post-industrial age and the need for businesses to respond appropriately.
Having created pioneering brands for over 20 years here and in the UK, from agency and client-side, Nicola knows what it takes to create brands customers connect with. Nicola joined forces with retail specialist Robbie Robertson to pioneer a customer experience offering for Australian retailers grappling with the complexity that is today’s path to purchase.
