Shopper Marketing, a “Creative Revolution” Marcus Millgate, Ogilvy Action 9.15 - 10.45am Learn how to evaluate, implement and recognise high impact shopper marketing creativity and understand the Shopper Marketing “creative revolution” that we are now in.. During this Masterclass you’ll be taught the must haves and must nots, to develop effective shopper creative and discuss what works, what doesn’t and what will work in the future within Australia. You'll be given guidance on what makes a great shopper marketing creative team, from a capability and structural capacity. With over 20 years of Marketing and Media experience. Marcus’ career has taken him to many corners of the globe, with senior appointments in London, New York, Kuala Lumpur, Sydney and most recently Seoul. Returning to Australia as Head of Shopper Marketing Marcus believes that a brands’ success lies in the delivery of customized, compelling and interesting stories that engage consumers and shoppers along their path to purchase, keeping the brand love and loyalty alive. A background in strategic planning and a passion for Ultra running Marcus has worked with some of the worlds leading brands and FMCG advertisers;  Diageo, BAT, LG, DUNHILL, Prada, British Airways, Kimberly Clark, Nike, Coca-Cola, Mercedes Benz, Goodman Fielder, General Mills, Lion Nathan, Electrolux, Subway and GE.