Gaining Insight From Information Sue Temple , Woolworths 9.15 - 10.45am Learn how to match the right data source to the right question using the Woolworths framework, and increase your understanding of Woolworths new category management process. This Masterclass will focus on how Woolworths use a question based approach to insight generation. Attendees will learn how to use the Woolworths framework, the importance of concise and answerable outcomes for insight generation, and how asking the right question outweighs a bulk of raw data. Sue will help attendees understand the crux of asking the right question and will provide practical examples to increase your effectiveness of how to truly gain insight from information. Sue Temple is the Head of Customer Planning, Range & Merchandising at Woolworths and has over 15 years experience in global category management from a supplier’s perspective with previous roles in Coca-Cola Enterprises and PepsiCo. In her current position, Sue is building new capabilities for category growth grounded in shopper insights, the catalyst for a new type of relationship between retailers and suppliers. She will be joined by John Loader and Emma Keech .