Mike Arauz
Partner
Undercurrent
Mike Arauz is a Partner at the digital strategy firm, Undercurrent, based in New York. Since joining Undercurrent in 2008, Mike has helped leaders of global companies, including GE, PepsiCo, Ford, American Express, Pearson, and The Bill & Melinda Gates Foundation, understand how digital technology is disrupting their world and what to do about it. Before joining Undercurrent, Mike worked at the digital agency Deep Focus and at Pompei A.D., the design firm behind the vanguard retailers Anthropologie and Urban Outfitters. Mike is widely respected in his field for his ideas about the nature of online relationships, community-centered collective action, and the fundamentals of strategy. His writing is frequently referenced, and he has spoken and lectured at numerous conferences and universities including SXSW, NEXT Berlin, Future Trends, and Hyper Island and Berghs School of Communication in Stockholm, Sweden.