Sara Wachter-Boettcher Sara Wachter-Boettcher is a content strategist, editor, and writer based in Philadelphia, where she runs a content strategy consultancy. She is the author of Content Everywhere from Rosenfeld Media, a book that helps content professionals, designers, and others plan for flexible, adaptable content systems that can be accessed across channels and devices. She is also the editor in chief of A List Apart, a magazine about web content, culture, and code, and a speaker at conferences like SXSW, Confab, the Content Strategy Forum, Mobilism, Web Directions, UX Week, and Beyond the Desktop.