Creating the Martha Stewart Living Digital Magazine App for the iPad Speaker Gael Towey Description We’re entering a whole new media era—and this is your chance to see how one magazine is taking full advantage of recent technological advances. Join Martha Stewart Living chief creative and editorial director Gael Towey as she takes you behind the scenes, showing you how the creative directors and editors at Martha Stewart Living used the newest tools and technologies to create deeper experiences for their readers and viewers. She’ll outline the stories that were shot intentionally to take advantage of new interactive features from Adobe, and show you how the team transitioned from still pages to cinematic imagery, design and storytelling. You’ll learn how your own opportunities and options are expanded as a result of new features and current technologies, and discover ways to transition your brand values while deepening consumer experiences.