Lindsey Pollak
What You REALLY Need to Know About Social Media Recruiting
 
Fan pages! Check-ins! Pin boards! Tweverything! There is a lot of noise in the recruiting world about social media, but what do you really need to know about LinkedIn, Facebook, Twitter, YouTube and more? This engaging, interactive keynote presentation will provide down-to-earth insight into the ways career services professionals and recruiters are using social media to achieve their goals. Lindsey Pollak will share insider secrets and a wide variety of real-life examples to demonstrate which social networks are most effective, what outreach and branding strategies really work, and how very busy people actually find the time to tweet.
 
Biography:

Lindsey Pollak is an author, consultant, speaker and recognized expert on next generation career and workplace trends. She is the bestselling author of "Getting from College to Career: Your Essential Guide to Succeeding in the Real World." Forbes recently named her website, http://www.lindseypollak.com/blog, one of the Top 75 Websites for Your Career. She has delivered speeches, training sessions and consulting services for over 100 corporations, universities and conferences around the world, including AIG, ESPN, IBM, Lazard, Levi Strauss & Co., Merrill Lynch, PwC, Time Inc., UBS, Yale, Harvard, Princeton, Columbia, Duke and MIT. Her areas of expertise include career development, engaging the Generation Y workforce, managing generational differences and using social media for career success.  Lindsey's advice and opinions have been featured in such media outlets as The New York Times, The Wall Street Journal, CNN, NPR and NBC Nightly News with Brian Williams. She appears on multiple ”Best People to Follow on Twitter” lists, including Mashable’s list of top non-fiction authors on Twitter. Lindsey is a graduate of Yale University and received a Rotary Ambassadorial Scholarship to Monash University in Melbourne, Australia, where she completed a master’s degree in women’s studies.  She is based in New York City.