We explain DTC brands to end consumers as: "New companies that are developing unique products and delivering them to you directly through their own stores and websites, or through subscription services -- instead of through retail chains or online marketplaces. These companies often collect data about your preferences, and then curate a selection of products for you. And, these companies frequently associate with specific social, environmental, or political values." Examples: Warby-Parker (eyeglasses), Uber (car service), Casper (mattresses), Everlane (retail), Hello Fresh, (meal delivery) Glossier (beauty), etc.