BEGIN:VCALENDAR VERSION:2.0 BEGIN:VEVENT SUMMARY;ENCODING=8-bit;CHARSET=UTF-8:Webinar - Innovate by applying 'nudge theory' to our supporter journeys (#283374) LOCATION;ENCODING=8-bit;CHARSET=UTF-8: DESCRIPTION;ENCODING=8-bit;CHARSET=UTF-8:\n\n\n\nKaren Armstrong is a Senior Consultant with More Strategic,\na marketing, fundraising and experience management consultancy. Karen was\npreviously Director, Marketing and Fundraising at Cancer Council Australia and\na founding board member of the Include a Charity Campaign.\n\n\n\nMore Strategic will be\nworking on a pilot program with the Behavioural Insights Team UK and Include a\nCharity. \n\nThis program is focused on opportunities to innovate and test\nBehavioural Economics (‘nudges’) in our supporter journeys.\n\nThis webinar will cover: \n\n\n Role of behavioural economics \n What works and why \n Applying behavioural economics in the context of\n bequests \n Insights on testing ‘nudges’ in Supporter Surveys \n\n Registrations close 5.00pm AEDT Wednesday 11 October\n\n\n\n\nProudly sponsored by\n\n\n\n\n\n\n DTSTART:20171018T010000Z DTEND:20171018T020000Z PRIORITY:3 X-ALT-DESC;FMTTYPE=text/html:
\n\nKaren Armstrong is a Senior Consultant with More Strategic,\na marketing, fundraising and experience management consultancy. Karen was\npreviously Director, Marketing and Fundraising at Cancer Council Australia and\na founding board member of the Include a Charity Campaign.
\nMore Strategic will be\nworking on a pilot program with the Behavioural Insights Team UK and Include a\nCharity.
\nThis program is focused on opportunities to innovate and test\nBehavioural Economics (‘nudges’) in our supporter journeys.
\nThis webinar will cover:
\nRegistrations close 5.00pm AEDT Wednesday 11 October
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\nProudly sponsored by