BEGIN:VCALENDAR VERSION:2.0 BEGIN:VEVENT SUMMARY;ENCODING=8-bit;CHARSET=UTF-8:WA - Doing more with your Direct Mail LOCATION;ENCODING=8-bit;CHARSET=UTF-8:G24, Harry Perkins Institute of Medical Research, 6 Verdun St, Nedlands, WA, 6009 DESCRIPTION;ENCODING=8-bit;CHARSET=UTF-8:About the Event: Doing more with your direct mail\n \nThis hands-on workshop facilitated by Paige Gibbs, Chief Marketing Officer of the Harry Perkins Institute of Medical Research, will provide you with practical tips and hints on how to make your direct mail appeals work harder by linking them to donor journeys. It will cover off data dilemmas, segmentation, creative, channel integration and journey making. Paige challenges you to bring a pack that you’re not proud of and together you’ll pick it apart, stitch it back together and send it back down the catwalk – Project Runway style. \n DTSTART:20190731T023000Z DTEND:20190731T040000Z PRIORITY:3 BEGIN:VALARM ACTION:DISPLAY DESCRIPTION:REMINDER TRIGGER;RELATED=START:-PT00H30M00S END:VALARM X-ALT-DESC;FMTTYPE=text/html:
This hands-on workshop facilitated by Paige Gibbs, Chief Marketing Officer of the Harry Perkins Institute of Medical Research, will provide you with practical tips and hints on how to make your direct mail appeals work harder by linking them to donor journeys. It will cover off data dilemmas, segmentation, creative, channel integration and journey making. Paige challenges you to bring a pack that you’re not proud of and together you’ll pick it apart, stitch it back together and send it back down the catwalk – Project Runway style.