BEGIN:VCALENDAR VERSION:2.0 BEGIN:VEVENT SUMMARY;ENCODING=8-bit;CHARSET=UTF-8:Webinar - Turning your story into a legacy: Greenpeace Case Study LOCATION;ENCODING=8-bit;CHARSET=UTF-8: DESCRIPTION;ENCODING=8-bit;CHARSET=UTF-8:\n\n\n\nA recently confirmed bequestor to Greenpeace wrote a note saying, “it was meant to be”. Including a charity in your will can include a sense of destiny because it taps into story and legacy. There are many ways to engage with donors and potential bequestors, but Greenpeace has been trialling a new method called “life writing”. This method builds connection with supporters by helping them relate their lives to Greenpeace in the form of stories. While the bequest program has been small and passive for a long time, the new life writing approach plus other tactics to proactively identify and nurture potential bequestors is witnessing a resurgence in the program. \n\nIn this presentation, you will learn how to create a bequest program that is story-focused and supporter-centric; how to start seeing your database as a storyboard rather than just names and numbers; and how to create story-based supporter journeys to keep prospects and confirmed bequestors engaged for the long-term. \n\n\n\n\nProudly sponsored by\n\n\n\n\n\n\n\n DTSTART:20180530T020000Z DTEND:20180530T030000Z PRIORITY:3 X-ALT-DESC;FMTTYPE=text/html:
\n\nA recently confirmed bequestor to Greenpeace wrote a note saying, “it was meant to be”. Including a charity in your will can include a sense of destiny because it taps into story and legacy. There are many ways to engage with donors and potential bequestors, but Greenpeace has been trialling a new method called “life writing”. This method builds connection with supporters by helping them relate their lives to Greenpeace in the form of stories. While the bequest program has been small and passive for a long time, the new life writing approach plus other tactics to proactively identify and nurture potential bequestors is witnessing a resurgence in the program.
\nProudly sponsored by
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