BEGIN:VCALENDAR VERSION:2.0 BEGIN:VEVENT SUMMARY;ENCODING=8-bit;CHARSET=UTF-8:NSW GIW SIG: Acquisition Essentials for GIW Fundraisers - DM 101 LOCATION;ENCODING=8-bit;CHARSET=UTF-8:Beaumont People, Level 29, 259 George St, Sydney, NSW, 2010 DESCRIPTION;ENCODING=8-bit;CHARSET=UTF-8:Direct Marketing 101 for Gifts in Wills\nFundraisers\n\n\n\n With an average bequest worth $53,000 (Pareto Benchmarking 2018) and the largest intergenerational transfer of wealth on our doorstep, GIW Fundraisers are under increasing pressure to bring additional donors to the GIW Funnel, and can no longer rely on relationship fundraising alone to ensure the long-term success and growth of their bequest income.\n Acquisition of GIW donors can be a daunting proposition for many relationship fundraisers who have had little or no experience with the process of direct marketing in their careers. In this Special Interest Group, Rochelle and Jakki will be taking us through the basics of direct marketing - covering the five steps to DM success, why emotional story-telling converts best and applying these principles to Gifts in Wills acquisition.\n\n\n\n\n DTSTART:20181004T050000Z DTEND:20181004T070000Z PRIORITY:3 X-ALT-DESC;FMTTYPE=text/html:
Direct Marketing 101 for Gifts in Wills\nFundraisers
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With an average bequest worth $53,000 (Pareto Benchmarking 2018) and the largest intergenerational transfer of wealth on our doorstep, GIW Fundraisers are under increasing pressure to bring additional donors to the GIW Funnel, and can no longer rely on relationship fundraising alone to ensure the long-term success and growth of their bequest income.
Acquisition of GIW donors can be a daunting proposition for many relationship fundraisers who have had little or no experience with the process of direct marketing in their careers. In this Special Interest Group, Rochelle and Jakki will be taking us through the basics of direct marketing - covering the five steps to DM success, why emotional story-telling converts best and applying these principles to Gifts in Wills acquisition.
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