Speakers: Gord Hotchkiss, Enquiro James Lamberti, comScore
Search is no longer just a tactical tool for online marketers - it's become an important piece of any successful marketing strategy. Progressive marketers understand that search can be used to gain insight into the behavior of their customers, their competitors, and the overall market. Developing good "search intelligence" - for example, understanding how certain demographics behave relative to certain keywords - is critical to your marketing success. In this webcast, we'll discuss how marketers us search in the strategic planning phase - from creating a demographic profile of their ideal customer, to sizing the opportunities in the market.
Orginally recorded June24, 2008. This webcast is available in its entirety at Search Marketing Now, in the On Demand section.