Big Brand Search Engine Optimization: Managing Large Campaigns
Speaker: Chris Sherman, Executive Editor, Search Engine Land
In theory, search engine optimization is a process that's the same whether you're optimizing a site with ten pages or ten thousand. But in practice, SEO for big brands has its own set of issues, challenges - and solutions. In this webcast, Chris Sherman looks at how large organizations with complex websites can effectively implement SEO as part of their marketing mix.
Orginally recorded May 22, 2008. This webcast is available in its entirety at Search Marketing Now, in the On Demand section.