February 12, 2020
SAMA’s Next-Practice Symposium – Groundbreaking research and its application for strategic account managers

Presented in partnership with Corporate Visions

WHEN: February 12, 2020
TIME: 1:00pm - 6:00pm
WHERE: University of Chicago Gleacher Center; 450 Cityfront Plaza Dr, Chicago, IL 60611
PRICE: SAMA Corporate Members - $159; SAMA Individual Members - $179; all other participants - $199 
The Strategic Account Management Association is excited to announce an exclusive Next-Practice Symposium with the co-authors of the forthcoming “Expansion Sale. Four Must-Win Conversations to Keep and Grow Customers”.
Presented will be the research and practical sales conversation frameworks for the four must-win conversations that keep and grow existing customers:
  • Retention – The “why stay” story.
  • Price Increases – The “why pay more” story.
  • Apologies – The “why forgive” story.
  • Expansion – The “why buy more” story.
For Strategic Account Managers (SAMs), mastering these conversations is critical to becoming the trusted advisor of their customers. SAMs are equally challenged to retain, grow and innovate with their customers. The SAM as the player/coach of their strategic accounts must carefully create, coordinate and position these disparate conversations to win and keep their position as the customer’s trusted advisor.
Join SAMA and co-authors:
  • Dr. Nick Lee, a social psychology and cognitive neuroscience researcher, specializing in customer decision making from Warwick Business School outside London
  • Tim Riesterer, a researcher, consultant and trainer as well as a sought-after and highly rated SAMA speaker from Corporate Visions.
You won’t want to miss this educational event, topped off with a cocktail hour to network and receive a book signed by the authors for the first 100 attendees!

  • 1:00pm - 5:00pm: Presentation and discussion
  • 5:00pm- 6:00pm: Networking and cocktail hour
If you have any questions, please contact SAMA's Managing Director of Business Development, Harvey Dunham, at +1-312-251-3131 ext. 36, or dunham@strategicaccounts.org.


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