RoadShow
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EDPA Roadshow 2014 – First Stop, Chicago!

EDPA is hitting the road and coming to the Midwest! Join us for this one day informative workshop to gain access to new ideas for selling in a recovering economy and changing industry, learn how to help your clients engage their customers and network with your fellow exhibit industry professionals. Our first stop on the 2014 tour will be in Chicago in partnership with the EDPA Midwest Chapter.

June 5, 2014
10:00 am – 3:00 pm
(Registration opens at 9:30 am)

Price: $125 Day Pass

Itasca Country Club
400 East Orchard
Itasca, IL 6043

INDUSTRY SPEAKERS

Selling has Nothing to do With Selling; How to Sell in a Recovering Economy

RICHARD P. FARRELL
Richard P. Farrell is President of Tangent Knowledge Systems. Having been responsible for sales and business development for nearly 25 years, Richard brings a tremendous depth of experience and results to his audiences. His passionate, provocative and interactive style encourages audience participation, learning, and improvement while providing practical, usable “time tested” information. Richard stresses a non-selling posture that allows the sales person to play the role of a “change agent” rather than a product-centric transactional sales person.


B-to-B-to-C : Winning and Satisfying Clients by Helping Them Better Engage Their Own Customers

JASON METZ
For the past 10 years, Jason has been at the forefront of marketing's "new media" revolution. Having helped create digitally-live campaigns for the likes of Porsche, P&G, Forever21 and Adidas, Jason developed a marketing methodology rooted in social behavioral intelligence and centered around the premise that today's consumers demand contextual experiences with the brands they're passionate about. Through this realization, Jason founded Brand Influencers in 2010. His consultancy helps brands and their agency partners aggregate and analyze real-time behavioral intelligence about their target audience(s), segment their audience(s) based on trending passions and motivational tendencies, and create holistically integrated marketing strategy that leverages influencers, new media, ongoing social listening and analysis, and a process he calls Contextual Disruption. Clients have included Acura, IBM, 3M, MillerCoors, A&E, Beam Global and Conde Nast, and programs range in size and scope from regional trial campaigns to national launches. An entrepreneur to his core, Jason has founded a number of successful businesses and consults with both small businesses and students in the realm of marketing and branding strategy and beyond.

Space is Limited! Have questions? Contact Melissa Nemitz, Member Services Coordinator, at mnemitz@edpa.com or 203-899-8491.

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