SB'18 Vancouver

Redesigning Retail Track

Hosted by the Retail Industry Leaders Association (RILA) and the Retail Council of Canada (RCC), the Redesigning Retail track at SB’18 Vancouver offers insights into ways the titans of sustainable, leading brands are redesigning products and reinventing experiences.

The retail industry is going through a period of profound transformation; products, customer experiences, and more are changing at an accelerated rate. New models of renting, sharing, take-back, and the circular economy are emerging – from both traditional retailers and startups that are disrupting them.

Register now via the buttons below to discuss how to reinvent experiences and address the 21st Century Good Life, by redesigning operational practices, storytelling, and consumer engagement.

From redesigning products and services, to rethinking business models, the RILA-retail track at SB’18 Vancouver is the best place for retailers to discover the resources and partners necessary to drive economic success.

Exclusive Registration Rate
RILA and RCC members can register for an Executive Registration Pass at a special rate. Those registering via this landing page must be current members of RILA or RCC. You must register via this page to lock-in the rate below:

  • Retailers and product manufacturers: $920 / Executive Pass
  • Solutions providers: $1,520 / Executive Pass

  • Want to upgrade to a Leadership Pass for $695? Email us at and we will help you out!

    About SB’18 Vancouver
    Over 3,000 brand and sustainability professionals will gather at the Vancouver Convention Centre on June 4–7, 2018 to gain insights, inspiration, and have the collective conversation about how brands can create and deliver value for changing societal needs. Explore SB’18 hotel and travel information.

    About RILA
    RILA is the trade association of the world's largest and most innovative retail companies. RILA members include more than 200 retailers, product manufacturers, and service suppliers, which together account for more than $1.5 trillion in annual sales, millions of American jobs, and more than 100,000 stores, manufacturing facilities, and distribution centers domestically and abroad. Visit to learn more.

    About RCC
    Retail Council of Canada (RCC) has been the Voice of Retail in Canada since 1963. We speak for an industry that touches the daily lives of Canadians in every corner of the country — by providing jobs, career opportunities, and by investing in the communities we serve. Visit to learn more.


    For Help