Are your ads showing up lower for the same bid? Are your keywords getting inactivated because of 'Min Bid' requirements? If you're finding the results of your PPC ad campaign puzzling, you're not alone. It could be your Quality Score -- and it could be costing you traffic. In this webcast, Jon Kelly looks at how Quality Score works, and how you can increase the Quality Scores of your ads. Attend this webcast and find out what goes into Quality Score, and why understanding it is a critical to a successful PPC campaign.
Orginally recorded June 18, 2008. This webcast is available in its entirety at Search Marketing Now, in the On Demand section.