SAMA Annual Conference 2015

When:May 4-7, 2015

Where: Sheraton San Diego Marina & Towers, San Diego, CA USA

Who Will Be There: It’s the largest gathering of global strategic account professionals all year. Over 700 global / key SAM Program executives and account managers will attend, creating by far the best networking opportunity we offer.

What To Expect: Close to 40 sessions on SAM best practices at many different levels of your organization, led by thought leaders and focused on real-life case studies, not to mention multiple networking opportunities, both structured and spontaneous. This is a conference that will help you not only compete for the future, but win!

Conference Sponsors:

Also at the Annual Conference...

The SAMA Academic Forum is intended to spark animated dialogue over shared interests between current academic research in strategic account management and the connections to the practical challenges and objectives of our SAM community, resulting in more thought-provoking insights and next-level ideas to put into practice. This year the panel will consist of Dr. Noel Capon, R.C. Kopf Professor of International Marketing at Columbia University, Dr. Douglas Lambert, Director of the Global Supply Chain Forum at Ohio State University, and practitioners from SKF. The discussion will focus on Strategic Value Co-Creation, and include presentations on strategic customer value, formalized processes to create strategic customer value, and the application to the SAM community.

During the forum attendees are invited to offer feedback and propose new topics for future research. We encourage your participation in whatever role or capacity you support your company's strategic/global accounts endeavors.

Academic Forum sponsored by:  

Corporate Sponsors: