NCDM 2011



At NCDM, you’ll find five tracks that make it easy to set your agenda and target sessions that will give you concrete knowledge you can apply back at the office!

ANALYTICS & MODELING                                                                                            Track Sponsor:
Learn to identify the key indicators your company should be analyzing and tracking. This track will explore different analytical approaches to data such as predictive modeling, segmentation, and multivariable testing to help you automated triggers, raise response rates, increase profits, measure ROI and understand customer lifetime value.


CUSTOMER ENGAGEMENT, LOYALTY & RETENTION                                         Track Sponsor:    
 This track explores how to engage customers to increase loyalty and customer satisfaction, improve contact strategies with applied intelligence, profiles and testing routines, and protect your customer’s privacy and data, while not limiting its use for marketing purposes. Learn to transform CRM data collected from online and offline channels into actionable findings.


DATABASE MARKETING STRATEGIES                                                               Track Sponsor: Pitney Bowes Business Insights
This track will deliver database marketing strategies you can use to become a customer centric organization. You will learn to identify gaps in you current CRM and database marketing practice, creatively use data to make strategic business decisions beyond marketing and demonstrate the value of database marketing initiatives to the C-suite.



This track will focus on digital channels and how to maximize cross-channel opportunities. Learn how to leverage web analytics and social media metrics, utilize PURLs, measure mobile websites, use click attribution data and more to gauge online customer behavior and drive higher revenue and engagement.

 TECHNOLOGY FOR TODAY AND TOMORROW                                                 Track Sponsor: 

Find out what the experts and progressive companies are currently using to leverage their customer data and sustain growth. You’ll get an inside look at the latest tools and techniques in real-time email marketing systems, cloud computing, marketing automation, and more to increase revenue and accelerate sales force productivity.