IFMA Foodservice Category Management Training
November 12, 2014
9:00 am – 3:30 pm
Hilton Chicago O’Hare
O’Hare International Airport
Chicago, IL 60666
Additional training dates to be announced shortly. For Customized training, contact IFMA
In 2013, The Partnering Group (TPG) and its' primary sponsor IFMA, championed an industry wide, all-inclusive initiative to develop Best Practices Category Management for foodservice. The initiative engaged 33 leading manufacturers, distributors, brokers, research/ insights providers and industry associations who collaborated together to develop an eight step process called Full Plate™. This process provides a framework for industry practitioners to effectively increase profitability and ultimately gain back share of the consumer’s food dollar.
IFMA’s Foodservice Category
Management Training and Certification Program, powered by TPG’s Full Plate, is
now available to members and non-members alike. There are two training
options available:
·
Group training: run four times a year,
participants sign up for training through IFMA and will join with other
individuals to learn the process, using group interaction and case studies to
illustrate key concepts. Training is completed in one day and those
involved will go through the Certification process immediately following their
training.
· Customized training: upon request, companies can have TPG come into their organization and train their staff on the process. Training is tailored for the company based on category and market focus. Attendees an also complete the certification process upon completion of the training.
To date, over 100 foodservice professionals have already been trained in this process. Don’t miss out on the ability to grow your knowledge and expand your company’s success!
Who
Attends:
Individuals
who wish to learn about Category Management in the foodservice space, including
channel managers, category captains, marketing, sales, insights or market
researchers, category specialists, trade managers, procurement, etc.
Program format includes:
Full Plate™ process
Consumer Path to Choice and Operator Steps to Use
Frameworks
Insight
Domains
Case
studies
Group
Interaction
Attendees
will receive all worksheets and will be able to apply for certification after
class completion.
Group Training Cost
$995 IFMA members
$1195 non-members
Fee includes all meeting materials and programmed meal functions.
Cancellation
Policy : All changes and/or cancellations must be submitted to
IFMA in writing.
Notification before 10 business days prior to each seminar - Full refund.
Notification between 10 and 3 business days prior to each seminar - 50% refund.
Notification less than 3 days prior to each seminar - No refund.
All
changes/cancellations must be submitted to
IFMA in writing (fax to 312/540-4401 or send an
e-mail to
rebecca251@ifmaworld.com).