FT Future of Marketing Summit 2014
September 17, 2014 | 10 on the Park, New York #FTmarketing
 

TOPICS OF DISCUSSION

  • From big data to smart data - personalizing and contextualizing data for the next level of customer targeting
  • Snippet storytelling - capturing the attention of your audience quickly, creatively and effectively
  • The omni-channel approach - telling a consistent and compelling story across multiple platforms
  • Community changes - how shifts in diversity and the millennial generation may change the way you think about your community
  • The engine of innovation - experimentation and creating a culture of innovation within your marketing organization
  • The true value of content - measuring the ROI of native advertising
  • Back to the physical - connecting the physical to the digital world for real-time connections to your brand