At our December 13 Breakfast with the minsiders, we convene leading agency executives and major publishers for a think tank on what advertisers want and need from their media partners as everyone hits the starting blocks for 2014.

Do agency executives really believe magazine brands have succeeded in retaining their cachet in a cluttered market of cross-media competitors? If not, who are the most promising newcomers? What assets, creativity, and special features are the new table stakes in negotiating the high-touch, custom programs for which magazines are famous? And what do publishers think of brand and agency efforts to become publishers themselves?

There will be considerable opportunity for attendees themselves to ask the panel about their own pressing concerns for the coming year.

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